There are no rules for buying art – Except for one.

Buy what you can’t stop looking at.

Not what matches the sofa. Not what someone told you was a good investment. Not what you think you should like.

A collector I know bought a large, orange painting with enormous, unruly breasts. Her mother-in-law tries very hard not to show that she hates it. She and her husband love it. Every single day.

That’s the point.

You don’t need a reason to like what you like. But buy for the long relationship — not the moment. You’ll live with this work on bad mornings and good ones.

The question is never “is this important?” The question is: does it still hold you when you’ve seen it a hundred times?

If yes, that’s your answer.

A LinkedIn-group for art lovers and collectors.

Art by Jopie

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